Earners of the CIM MCIM badge are Members of CIM and experienced marketing managers or consultants, who competently work at a strategic level within an organisation.

Graduates of the CIM Marketing Leadership Programme (Level 7) possess the acumen to identify and align the principal forces shaping an organization's future trajectory with available resources to chart a strategic direction. They are adept at meeting the complexities of change, establishing a supportive platform for adaptive strategies by unlocking organisational potential and driving sustainable innovation. With an expansive understanding of organisational dynamics, they are equipped to narrow down on tailored growth methodologies, ensuring a focused and strategic approach to leadership and marketing challenges.

Earners of Leading Change Award (Level 7) have developed the skills to manage an organisation's assets to build and sustain a clear market position to guide, support and implement market-led change within an organisation.

Earners of Managing Business Growth Award (Level 7) have developed the skills to understand the customer dynamics relevant to the industry sector and evaluate how organisations characteristics influence the market positioning of an organisation's products or service.

Earners of Contemporary Challenges Award (Level 7) can identify the key influences on the future drivers of the organisation and match those with organisational resource to determine future direction. They can evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.